A ‘Choice’ pressbook herald   Leave a comment

Posted by vp19 on 2015.07.08 at 23:17

Current mood: confusedconfused

Of the five films Carole Lombard made for Columbia Pictures, “Lady By Choice,” her last at Gower Gulch, certainly ranks below “Twentieth Century” and probably “Virtue” as well. But this comedy from the fall of 1934 co-starring May Robson (above), whose title is meant to evoke the unrelated Frank Capra hit “Lady For a Day,” has its moments and arguably is even with “No More Orchids” and a bit better than “Brief Moment.”

Now, a publicity item from that film has surfaced on eBay — something called a “pressbook herald”:


I admit to being a bit confused by this. Here’s what the seller wrote aobut it:

“From 1934, this is an ORIGINAL studio issued U.S. herald to Lady By Choice. Measuring in at about 8 x 11 inches, the overall condition is an 8 out of ten with fold lines and mild scrapbook remnent. NO pinholes. NO cello tape.”

Most heralds I’ve seen don’t anything to do with the pressbook; I’ve seen a copy of the “Lady By Choice” pressbook, and I didn’t find anything there similar to this. I checked the bottom photo, what appears to be the back page, and discovered there indeed was a film titled “Gentlemen Are Born”; it was a Warners release in late 1934. That ran at this theater (the Rialto?) on Nov. 21 and 22, while “Lady By Choice” was a Sunday matinee (almost certainly Nov. 18). I also see radio star “Little” Jack Little and his orchestra appeared at the theater that Sunday afternoon.

The seller is asking $70 for this. If you’re interested, check it out at http://www.ebay.com/itm/CAROLE-LOMBARD-LADY-BY-CHOICE-ORIGINAL-VINTAGE-US-PRESSBOOK-HERALD/391194996702?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D29979%26meid%3Dfb5c87b9ebcd43d493ee4b8f17701dd3%26pid%3D100033%26rk%3D1%26rkt%3D4%26sd%3D391194996702.

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Posted July 9, 2015 by vp19 in Uncategorized

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