Phantoms of the ‘Century’   Leave a comment

Posted by vp19 on 2015.05.14 at 15:51

Current mood: curiouscurious

New Broadway star Lily Garland (Carole Lombard) spends some time with her discoverer and likely lover, theater impresario Oscar Jaffe (John Barrymore)…but as we can tell from that photo, already there are undercurrents of discord between them. Soon, Lily will leave the Great White Way behind and head west to Hollywood — and while we never see a snippet of Lily Garland performing on film, we don’t have to. Neither does Oscar, who to his dismay sees this from a newsstand:

If you’re a collector of Carole’s magazine covers, don’t get excited about finding these “new ones,” since they’re not new. Heck, they even aren’t real. Instead, these are “phantoms” — covers that don’t genuinely exist. Yes, the names of the magazines existed in 1934, and Lombard even appeared on their covers at one time or another…simply not in those poses.

For proof that these aren’t covers of Carole, but her cinematic alter ego, here’s a close-up:

The name on the cover is “Lily Garland,” not “Carole Lombard.” (Note, too, that an adjoining mag refers to Jean Harlow on its cover, and other film notables in the first newsstand pic include Barbara Stanwyck and Kay Francis.

What makes this all the more interesting is that in mid-May, about the time Columbia was opening “Twentieth Century” in theaters nationwide, Photoplay was shipping its June issue to newsstands, and guess who was on the cover>

Incidentally, Lombard has nothing to do with the “Blondes Plus Curves Mean War” story headlined at the bottom; it’s a reference to three Europeans vying for Hollywood supremacy — Marlene Dietrich, Greta Garbo and newcomer Anna Sten.

You can purchase this issue straight up for $37, or make an offer. Find out more by visiting

Finally, we’re happy to report that the Broadway revival of “On the Twentieth Century,” the musical derived from the 1932 play and 1934 film — starring our favorite little giant, Kristin Chenoweth — has had its run extended throuh July 19 at the American Airlines Theater in midtown Manhattan. To get tickets and for more information, including clips from the show and more, go to (Wonder if any fake fanmag covers of Kristin are among the props?)

Posted May 14, 2015 by vp19 in Uncategorized

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