Posted by vp19 on 2015.05.11 at 21:44
Current mood: nostalgic
At this time in 1934, Carole Lombard was serving as leading lady for Bing Crosby’s latest Paramount musical vehicle, “We’re Not Dressing” — entering competition in theaters with what would be Carole’s breakthrough film, Columbia’s “Twentieth Century.” Here’s how the Providence Journal in Rhode Island advertised Lombard and Bing:
It’s playing at the Paramount, as one might expect — but look at the adjacent ad, and we can discern it’s promoting “Manhattan Melodrama” at the Loew’s State…the only movie to co-star both of Lombard’s husbands, her ex William Powell and her future mate Clark Gable. It’s also notable as the first of many Powell teamings with Myrna Loy. Both the Paramount and Loew’s survive, in a sense, the former as a nightclub (Lupo’s Heartbreak Hotel), the latter as the Providence Performing Arts Center.
You can purchase this clipping, measuring 6″ x 10″ and in fair condition, for $1.49 by going to http://www.ebay.com/itm/2312134WQ-ADVERT-WERE-NOT-DRESSING-MAY-11-1934-BING-CROSBY-CAROLE-LOMBARD-/291461519371?pt=LH_DefaultDomain_0&hash=item43dc75d80b.