‘Herald’-ing ‘Swing High, Swing Low’   Leave a comment

Posted by vp19 on 2015.02.15 at 10:59

Current mood: curiouscurious

carole lombard swing high swing low 06c

Riding the momentum of Carole Lombard’s two earlier successes with Fred MacMurray, not to mention her huge Universal smash with “My Man Godfrey,” Paramount pulled out all the stops in early 1937 to promote her upcoming film with Fred, “Swing High, Swing Low” — so much so that it ran a four-page spot color spread for it in the Feb. 27, 1937 Motion Picture Herald:

carole lombard swing high, swing low motion picture herald 022737aa
carole lombard swing high, swing low motion picture herald 022737ba
carole lombard swing high, swing low motion picture herald 022737ca
carole lombard swing high, swing low motion picture herald 022737da

An exclamation point of sorts was added on the back cover:

carole lombard swing high, swing low motion picture herald 022737ea

Carole indeed sang on screen for the first time (her previous appearances all had been dubbed). The person who was dubbed here was MacMurray (a saxophonist by trade with Gus Arnheim’s famed Cocoanut Grove orchestra at the start of the decade, he passed himself off as a trumpet player here), and Butterworth may have been as well (his IMDb profile lists nothing about his piano-playing abilities).

The result was Paramount’s biggest moneymaker for 1937…which makes it all the more curious that no complete 35mm print survives.

Advertisements

Posted February 15, 2015 by vp19 in Uncategorized

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: