Posted by vp19 on 2015.02.15 at 10:59
Current mood: curious
Riding the momentum of Carole Lombard’s two earlier successes with Fred MacMurray, not to mention her huge Universal smash with “My Man Godfrey,” Paramount pulled out all the stops in early 1937 to promote her upcoming film with Fred, “Swing High, Swing Low” — so much so that it ran a four-page spot color spread for it in the Feb. 27, 1937 Motion Picture Herald:
An exclamation point of sorts was added on the back cover:
Carole indeed sang on screen for the first time (her previous appearances all had been dubbed). The person who was dubbed here was MacMurray (a saxophonist by trade with Gus Arnheim’s famed Cocoanut Grove orchestra at the start of the decade, he passed himself off as a trumpet player here), and Butterworth may have been as well (his IMDb profile lists nothing about his piano-playing abilities).
The result was Paramount’s biggest moneymaker for 1937…which makes it all the more curious that no complete 35mm print survives.