Posted by 
vp19 on 2014.12.24 at 14:09
Current mood: 
creative
In 1933, Carole Lombard’s career really couldn’t be called a lemon, but she was perceived as a second-tier star at best. That’s probably not why she was hired to make this ad from the California Fruit Growers Exchange (“Sunkist”) promoting fresh lemon juice as a hair rinse:
After all, as Lombard says in the ad, “Clean hair is the first essential of beauty.”
Sunkist also issued a booklet, “Lemon, the Natural Cosmetic,” featuring several Hollywood stars, including Leila Hyams on the cover:
The Lombard ad, featuring the famed National Recovery Administration’s blue eagle and measuring 2 1/2″ x 12″, is being sold for $9.99 at eBay. If you’d like to “ad” it to your collection, visit http://www.ebay.com/itm/VTG-Carole-Lombard-MOVIE-STAR-Lemon-Hair-Rinse-CALIFORNIA-FRUIT-Hollywood-AD-/351263249808?pt=LH_DefaultDomain_0&hash=item51c8ebd590.
We’ll close this entry with season’s greetings from Billy Joel, recorded last Thursday at Madison Square Garden, as he performs one of the very best of holiday standards, “Have Yourself A Merry Little Christmas.” And please do.
