‘Modern Screen,’ May 1938: Whatever happened to…glamour?   Leave a comment

Posted by vp19 on 2014.10.10 at 16:00
Current mood: giddygiddy

carole lombard modern screen may 1938aa

It’s the spring of 1938, and Carole Lombard is the star of the hour following two hit movies, “Nothing Sacred” and “True Confession,” not to mention a highly visible romance with the technically still-married Clark Gable. So it’s no wonder she’s sipping a soda and gracing the cover of that May’s issue of Modern Screen.

While there are no stories specifically focusing on Carole, she figures prominently throughout the magazine. Take, for example, this story, entitled “Glamor For Rent”:

carole lombard modern screen may 1938fa
carole lombard modern screen may 1938ga
carole lombard modern screen may 1938hbcarole lombard modern screen may 1938ia
carole lombard modern screen may 1938ja

A yearning for the “good old days” when things supposedly were better is part of human nature (if it wasn’t, there’s a good chance this blog might not exist), and it applies to nearly all endeavors. (For example, complaints in the press about the decline of baseball date back to the 19th century!) So it is here, as writer Caroline Somers Hoyt decries the decline of good old-fashioned Hollywood glamour, of which Lombard was among the primary proponents…and now she milked cows on her ranch rather than throwing lavish parties.

However, Carole wasn’t a recluse — she continued to enjoy nightlife. Witness this photo of her (love that smile!) and Gable:

carole lombard modern screen may 1938lb

It accompanies a column of gossipy briefs, which included a few Lombard tidbits:

carole lombard modern screen may 1938kb

Carole, or films she made, played an integral part of the “Between You ‘n’ Me” letters column:

carole lombard modern screen may 1938mb
carole lombard modern screen may 1938nb
carole lombard modern screen may 1938nc
carole lombard modern screen may 1938ob

The last letter discussed “Nothing Sacred”; in choosing some of the best performances of 1937, Modern Screen went with Carole’s other recent picture:

carole lombard modern screen may 1938ea

Yes, Lombard was riding high — but thanks to a cinematic bucking bronco from Burbank, that wouldn’t last long:

carole lombard modern screen may 1938da

This 9.5″ x 12.5″ magazine, in good condition for its age, can be purchased for $24.99. If interested or curious, visit http://www.ebay.com/itm/CAROLE-LOMBARD-MODERN-SCREEN-MOVIE-MAGAZINE-MAY-1938/351190961411?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D26215%26meid%3D4532509ed0bd40d49a99247f4411877e%26pid%3D100033%26prg%3D10926%26rk%3D1%26rkt%3D4%26sd%3D351190961411.

Advertisements

Posted October 10, 2014 by vp19 in Uncategorized

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: