Posted by vp19 on 2014.04.25 at 23:19
Current mood: artistic
“My Man Godfrey,” perhaps Carole Lombard’s greatest comedic performance, was a huge hit for Universal in the fall of 1936 — and one of the reasons for its success was some clever marketing from the studio. Among its gimmicks was a 3″ x 4″, 12-page booklet called “Diary Of A Debutante (mostly concerning her butler),” providing the inner thoughts of Carole’s character, socialite Irene Bullock, regarding William Powell’s character, Godfrey (http://carole-and-co.livejournal.com/636422.html).
The front and back covers and two inside pages were borrowed for a herald promoting the movie, and it’s now available at eBay:
It measures 4″ x 6″ and is in good condition. Bids begin at $9, and the auction ends at 1:23 p.m. (Eastern) next Friday. Interested? Then go to http://www.ebay.com/itm/MOVIE-HERALD-FOR-MY-MAN-GOLDREY-WILLIAM-POWELL-AND-CAROLE-LOMBARD/281319531537?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111000%26algo%3DREC.RVI%26ao%3D1%26asc%3D20131017132637%26meid%3D6467101722806567821%26pid%3D100033%26prg%3D20131017132637%26rk%3D4%26rkt%3D4%26sd%3D271466870768.
And what about the full “diary”? It’s still available, too. At one time the seller was asking $3,500 for this rarity; the opening bid on this item since has been whittled to $500. Learn more about it http://www.ebay.com/itm/MY-MAN-GODFREY-CAROLE-LOMBARD-WILLIAM-POWELL-1936-DIARY-OF-A-DEBUTANTE-/231211558471?pt=LH_DefaultDomain_0&hash=item35d5486647.