A soap in the Sunday funnies, with ‘Virtue” to boot   Leave a comment

Posted by vp19 on 2014.02.03 at 23:14
Current mood: weirdweird

carole lombard lux ad larger

Carole Lombard was among a number of Hollywood luminaries who regularly promoted Lux soap — not just when appearing on the popular “Lux Radio Theater,” but in magazine and newspaper ads. And those stars appeared just about everywhere; you could not escape them, even if you sought refuge in the Sunday comics section. Here’s proof, as Carole is shown in a color rendering for Lux sometime between late 1933 and mid-1935 (we know the time frame because of the presence of the National Recovery Administration eagle logo):

carole lombard lux ad 03ab

That in itself is intriguing, but there’s more. This is part of a half-page ad for Lux in which Lombard is a peripheral character, as protagonist Dixie Darling and her friend Flossie Feathers are on board a train to Hollywood to seek film fame (as movie stars, of course; no ’30s comic character worth her salt sought to be a screenwriter or technician):

carole lombard lux ad 03bc

Dixie should consider herself lucky her ruse wasn’t discovered…otherwise, she and Flossie would have been thrown off the train at the next stop. (And imagine Lombard’s reaction when she opened the telegram and discovered it’s phony.) Of course, this installment of the adventure instead ends with Dixie meeting a handsome scriptwriter who probably will do her a favor once she arrives in the film capital. (Listen, to make it in that town, it helps to know somebody!)

Oh, the other side of this also has a half-page ad, for yeast foam tablets.:

carole lombard lux ad 03cc

So while Lux cleans your face and prevents that dreaded “cosmetic skin,” the tablets promise that skin will be “clear and lovely.”

Note in the Lux ad where Dixie informs Flossie that from being close to the star, she could tell that Carole “has some complexion” (attributable to the Lux soap on her washstand). That real-life complexion was on display some years earlier in this stunning still from “Virtue,” Lombard’s first film for Columbia, alongside co-star Pat O’Brien:

carole lombard virtue 53c

(While Lux advertised that “nine out of 10 screen stars use Lux,” one doubts it would have promoted its product as “preferred by nine out of 10 streetwalkers ordered to leave New York,” as was Carole’s character at the start of the film.)

The photo is double-weight and believed to be original, although there are no markings or snipe to indicate a date. It measures 7.5″ x 9.5″ and aside from some trimming is said to be in very good condition. The minimum bid on this still is $9.99, and bidding is scheduled to end at 6:06 p.m. (Eastern) Sunday. You can place your bid or find out more by visiting http://www.ebay.com/itm/Carole-Lombard-Pat-OBrien-Virtue-1932-ORIGINAL-scene-still-DW/310861702724?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111000%26algo%3DREC.RVI%26ao%3D1%26asc%3D20131017132637%26meid%3D4589293452572026020%26pid%3D100033%26prg%3D20131017132637%26rk%3D0%26rkt%3D4%26sd%3D111272114486.

What about the ad from the comics for Lombard and Lux? (Alas, we do not know which newspaper it is from.) It measures 15″ x 11″ and is in fair to good condition. Bidding opens at $19.99, and is set to conclude at 8:24 p.m. (Eastern) Sunday. Like more information, or want to bid? Then go tohttp://www.ebay.com/itm/CAROLE-LOMBARD-1-2-Page-Dixie-Flossie-30s-Comic-Strip-AD-Lever-Bros-LUX-SOAP/121266649370?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111000%26algo%3DREC.RVI%26ao%3D1%26asc%3D20131017132637%26meid%3D4589503975522148398%26pid%3D100033%26prg%3D20131017132637%26rk%3D1%26rkt%3D4%26sd%3D111272114486.

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Posted February 3, 2014 by vp19 in Uncategorized

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