‘Screen Guide,’ October 1938: Cover-ing an American girl   Leave a comment

Posted by vp19 on 2014.01.03 at 21:30
Current mood: jubilantjubilant

carole lombard screen guide october 1938 cover

Our look back at Screen Guide issues with Carole Lombard content takes us now to another Carole cover, specifically from October 1938. Lombard now was so popular she could survive the misfire known as “Fools For Scandal”; being romantically linked to Clark Gable obviously helped, but Carole the person added to her appeal. What special quality did she have?

carole lombard screen guide october 1938a

She had vitality –– because, after all, she was an American girl. And she wasn’t the only one chosen as a symbol for the fair females of the USA, in a five-page spread entitled “American Girls Have Everything.” The luminous Loretta Young stood for beauty (and who would argue with that?)…

screen guide october 1938a

…while Ginger Rogers, who earlier that year was filmdom’s “Vivacious Lady,” represented poise:

screen guide october 1938c

Eight other American actresses were saluted with quarter-page displays:

screen guide october 1938b
screen guide october 1938d

But we’re only halfway through Lombard-related items. Carole and Clark were among three high-profile couples whose romances were under near-microscopic scrutiny:

carole lombard screen guide october 1938b
screen guide october 1938e

And Lombard’s week-long publicity work for Selznick International that July benefited both the studio…and herself:

carole lombard screen guide october 1938c

Some other items deserve a mention. Remember that aerial view of the Brentwood home of Joan Crawford and Franchot Tone we ran earlier this week? Well, now it looks like splitsville for Joan and Tone, and Screen Guide shows some photos of the couple:

screen guide october 1938f

The magazine added a new feature during 1938 called “Gossip Guide,” where the recent exploits of several screen celebrities were examined. This issue featured Carole’s ex, William Powell; two of her former Paramount partners, Dorothy Lamour and Claudette Colbert; former Lombard leading man Gary Cooper; and two (Twentieth Century-)Fox-y ladies, Alice Faye and Loretta Young:

screen guide october 1938g
screen guide october 1938h

Here’s an enlarged version of what it wrote about Powell:

screen guide october 1938ga

And as usual, the studios line the pockets of the publishers with ads for their latest releases. MGM is in its customary inside front cover position to promote “Marie Antoinette”:

screen guide october 1938i

Paramount teams Bing Crosby with Fred MacMurray (Ellen Drew is the love interest) in the Technicolor musical comedy “Sing You Sinners”:

screen guide october 1938j

Warners has a musical romance of its own, a rather obscure one despite songs from Al Dubin, Harry Warren and Johnny Mercer (check out the “review” from cast member and syndicated columnist Jimmie Fidler):

screen guide october 1938k

Fox hypes its latest Sonja Henie skating extravaganza:

screen guide october 1938l

And finally on the back cover, Columbia spreads the word about its prestige production, “You Can’t Take It With You.” It paid off for Harry Cohn, as it won both best picture and the best director award for Frank Capra:

screen guide october 1938m

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Posted January 3, 2014 by vp19 in Uncategorized

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