‘Dressing’ at the Ritz is a Winner   Leave a comment

Posted by vp19 on 2013.10.27 at 09:08
Current mood: amusedamused

carole lombard we're not dressing 20c

“We’re Not Dressing” is a fun Bing Crosby musical vehicle, but as a Carole Lombard film it shows just how interchangeable an actress Paramount perceived her to be in early 1934. Nothing in the role of haughty heiress Doris Worthington specifically calls for Carole’s on-screen talents; no one really knew what those were, least of all Lombard. Crosby could have had Miriam Hopkins or Mary Carlisle or Claudette Colbert as a leading lady (I don’t think Bing ever worked with Claudette), and it wouldn’t have made much of a difference.

By mid-1934, talk around Hollywood was that, through her latest film, “Twentieth Century” (made on loanout to Columbia), Lombard had finally found her niche as an actress. But had word reached the heartland? “We’re Not Dressing” was released in late April, a few weeks prior to “Twentieth Century,” and by the start of July it had made its way to South Dakota, specifically a city in the south-central part of the state, near the Nebraska line, named Winner:

carole lombard we're not dressing window card 01a

The theater, named the Ritz, seated 350 and had been open for several years by 1934. Here’s how it looked in 1939:

1939 ritz theater winner sd 00a

The Ritz closed in 1990 and was converted into a community church, but don’t feel bad for Winner moviegoers. A nearby theater, the Pix, remains open (it’s currently showing the mega-hit “Gravity”)…

pix winner sd 00a

…as does the Winner Drive-In, which is closed for the season but will reopen in May:

winner drive-in 01a
winner drive-in 00a

Let’s get back to that window card for “We’re Not Dressing” — it’s gorgeous, on heavy cardboard stock and in immaculate condition. The card itself measures 14″ x 22″; with frame, it’s 19″ x 27″.

As you might guess, this has plenty of value. The minimum bid is a lofty $450 (but for something as rare as this, it’s worth it), and bidding is set to end at 11:03 a.m. (Eastern) Friday. To place a bid, or simply learn more, visit http://www.ebay.com/itm/WERE-NOT-DRESSING-WINDOW-CARD-MATTED-AND-FRAMED-BING-CROSBY-CAROLE-LOMBARD/321235509466?_trksid=p2045573.m2042&_trkparms=aid%3D111000%26algo%3DREC.CURRENT%26ao%3D1%26asc%3D27%26meid%3D2277771216723478454%26pid%3D100033%26prg%3D1011%26rk%3D3%26rkt%3D4%26sd%3D281194942540%26.

And yes, anyone who purchases this window card will feel…like a Winner. (Couldn’t resist.)

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Posted October 27, 2013 by vp19 in Uncategorized

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