‘The New Movie Magazine,’ September 1935: How to be very, very popular   Leave a comment

Posted by vp19 on 2013.07.12 at 09:25
Current mood: sympatheticsympathetic

carole lombard claudette colbert june 1935 venice party 00a

No, this has nothing to do with the Betty Grable-Sheree North vehicle of that title some two decades later, but Carole Lombard and Paramount mate Claudette Colbert — shown at Carole’s famed Venice Pier party in June 1935 — join three of their Hollywood cohorts (Joan Blondell, Jean Harlow and Ginger Rogers) to provide advice to girls aiming to excel in the social whirl, in that September’s issue of The New Movie Magazine:

carole lombard the new movie magazine september 1935aa
carole lombard the new movie magazine september 1935ba
carole lombard the new movie magazine september 1935ca

Lombard — deemed at the time either the best-dressed woman in filmdom or close to it — discusses wardrobe, but she emphasizes not being a clotheshorse. “There’s absolutely nothing duller than a woman who makes a fetish of clothes,” she says (or is quoted as saying). “Learn to dress not for the effect on your friends, but on you yourself. You don’t have to dress for men. Or other women.”

Carole sums it up with this comment: “Clothes don’t make the woman. But their psychological effect on the wearer is an important factor in permitting her to unfold her personality in any group.”

Other stars examine popularity from different angles:

* Harlow emphasizes friendliness — “Be a pal, a sincere friend, to men as well as women, and you’ll never suffer from chronic datelessness.”

* For Colbert, it’s charm — “Charm outlasts beauty and every other kind of feminine appeal. … What is charm? It is consideration and thoughtfulness.”

* Blondell sees being “entertaining” as the key — “Men have always been fascinated by women who have many different facets to their personality. A sense of humor can be the saving grace of any woman.”

* And for Rogers, it’s dance (surprised?) — “On the dance floor a woman can put all her charm or personality into play. She is, in a sense, on exhibition.”

Lombard can be found in another article in that issue, “Can Actors Be Themselves?”, which examines stars’ phobias:

carole lombard the new movie magazine september 1935da
carole lombard the new movie magazine september 1935ea

Carole’s fear? That she can’t possibly live up to her reputation as Hollywood’s queen of the social set. “I’d like to be able to stay home a few nights without Hollywood thinking I’m getting ready to retire to an old ladies home!” she reportedly said.

The issue also features a profile on a fast-rising actor who was Lombard’s leading man at the time this went to press (in “Hands Across The Table,” then in production) — Fred MacMurray:

fred macmurray the new movie magazine september 1935aa
fred macmurray the new movie magazine september 1935ba
fred macmurray the new movie magazine september 1935ca

Note the subscription order form at the bottom of the last page. It would become moot, as The New Movie Magazine –– whose relative independence from the studios angered many of Hollywood’s powers that be, and thus had its access limited by the Hays office as part of the Code crackdown — would not survive 1935. In fact, this may have been its final issue.

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Posted July 12, 2013 by vp19 in Uncategorized

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