A pressbook for ‘Breakfast’   Leave a comment

Posted by vp19 on 2013.07.03 at 02:34
Current mood: creativecreative

carole lombard love before breakfast 12e

As Carole Lombard films go, “Love Before Breakfast” (where she’s shown above with Preston Foster) isn’t especially memorable…but it compensates by offering arguably the most iconic image from any of her movies, that of the star sporting a black eye:

carole lombard love before breakfast poster 04a

Now, a rare artifact from “Breakfast” is being auctioned at eBay — a pressbook from Universal. Here’s the cover:

carole lombard love before breakfast pressbook 01a

(See the “fight card” reference, issued more than a year before Selznick-International used that angle for “Nothing Sacred”!)

Inside are ads, sheets full of press releases to plant into local newspapers, as well as some ideas for “showmanship”:

carole lombard love before breakfast pressbook 08a
carole lombard love before breakfast pressbook 10a
carole lombard love before breakfast pressbook 11a

Let’s highlight a few of these. Here are two more instances of that Lombard black eye:

carole lombard love before breakfast pressbook 09a
carole lombard love before breakfast pressbook 07a

A prop “alarm clock” was suggested for the theater lobby:

carole lombard love before breakfast pressbook 05a

Theaters could also order heralds and posters:

carole lombard love before breakfast pressbook 04a
carole lombard love before breakfast pressbook 02a

When unfolded, the pressbook measures 19 1/2″ x 27″. According to the seller, it “has a closed 1″ tear at the upper middle closed 2″ tear at the middle bottom and very tiny center tear, all due to the original folds. Otherwise, excellent.”

This is a terrific piece of Lombard memorabilia, and bids for it begin at $19.99. Bidding closes at 11:41 a.m. (Eastern) Tuesday. Learn more, or bid, by visitinghttp://www.ebay.com/itm/Original-1936-CAROLE-LOMBARD-Pressbook-LOVE-BEFORE-BREAKFAST-Deco-/321155836765?pt=LH_DefaultDomain_0&hash=item4ac6612b5d.

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Posted July 3, 2013 by vp19 in Uncategorized

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