You could use a ‘Pick Up’   Leave a comment

Posted by vp19 on 2013.03.11 at 10:06
Current mood: calmcalm

carole lombard bolero 19b

It’s well known that Carole Lombard’s first teaming with George Raft was the 1934 dance film “Bolero”…but it nearly wasn’t. In 1932, the two were announced as the leads in a movie called “Pick Up,” and it was listed as such in the 1932-33 Paramount pressbook announcing its upcoming production schedule (http://carole-and-co.livejournal.com/190249.html). Now, a sheet promoting “Pick Up” — probably a page from that pressbook — is available from eBay:

carole lombard pick up paramount promo 00b

Several things of interest to note here:

* Lombard is billed above Raft, then a relative newcomer to films.

* The artist who worked on this ad does an accurate portrayal of Carole, but the male figure there doesn’t resemble George. Perhaps the male lead on this movie was a late decision.

james cagney taxi! postercarole lombard virtue poster 00

* Raft portrays a taxi driver — perhaps this was Paramount’s attempt to duplicate the success of other cab-related films, such as Warners’ “Taxi!” (which could have starred Carole) and Columbia’s “Virtue” (which actually did).

* It’s a Viña Delmar story. Lombard’s film “Hands Across The Table” derived from her short story “Bracelets,” and she wrote the screenplays for two films directed by Leo McCarey in 1937, the screwball classic “The Awful Truth” and the poignant “Make Way For Tomorrow.”

* “Pick Up” would be filmed in 1933, but Sylvia Sidney had the female lead.

This item is available straight up for $165. If interested, visit http://www.ebay.com/itm/1932-PARAMOUNT-MOVIE-PROMO-ART-PICK-UP-CAROLE-LOMBARD-GEORGE-RAFT-VINA-DELMAR-/330886014283?_trksid=p2045573.m2042&_trkparms=aid%3D111000%26algo%3DREC.CURRENT%26ao%3D1%26asc%3D27%26meid%3D6167796466629988529%26pid%3D100033%26prg%3D1011%26rk%3D1%26sd%3D330886014283%26.

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Posted March 11, 2013 by vp19 in Uncategorized

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